Trending vs Treatment

Skincare advice is everywhere.

Open almost any social media app, and you'll find someone swearing by a new miracle ingredient, DIY remedy, or beauty hack. One day it's beef tallow. The next it's banana peels, castor oil, or toothpaste on pimples. Some trends are rooted in real science. Others take a small grain of truth and stretch it into something much bigger. And some simply don't hold up when you look at the evidence.

It can be difficult to know what's worth trying, what's worth skipping, and what's simply clever marketing.

That's why I created Treatment vs. Trending.

In this series, we'll take a closer look at popular skincare trends through the lens of current research, professional knowledge, and realistic expectations. My goal isn't to dismiss every trend or convince you that only professional products work. Sometimes the internet gets it right. Sometimes it doesn't. More often, the answer falls somewhere in between.

Every article ends with one of four verdicts:

Mostly Myth
The claims aren't supported by good evidence, or the benefits are greatly exaggerated.

Promising
Early research or limited evidence suggests potential, but more studies are needed before making strong claims.

Mixed / Situational
It can be beneficial for certain people, skin types, or concerns, but isn't universally appropriate or effective.

Evidence-Based
Supported by strong scientific research and clinical experience when used correctly.

Healthy skin isn't built on viral videos or overnight miracles. It's built on consistency, realistic expectations, and understanding why something works, not just whether someone on the internet says it does.

Whether you're a skincare enthusiast, someone just beginning your skincare journey, or simply curious about the latest trend filling your feed, I hope this series helps you make informed decisions with confidence.

Welcome to Treatment vs. Trending. Let's separate skincare fact from skincare fiction, one trend at a time.